Prepare yourself: Cheetos Popcorn is now here. Yes, it’s a thing. If you’re struggling to wrap your mind around this development, Cheetos released a six-second explanatory video in which Cheetos forcefully explode into popcorn kernels, with an Australian-accented man growling, “New! Cheetos! Popcorn!” See, now you understand.
An earlier beta variety of the snack began testing at Regal Cinemas two years ago; that version was Crunchy Cheetos mixed with popcorn kernels. The company decided to ditch the old-school Cheetos and go whole hog on popcorn covered in cheesy dust.
The cheesy dust, by the way, is known as “cheetle,” a term trademarked by Frito-Lay and marketed as a mark of pride. “We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” says Brandi Ray, a senior director of marketing for Frito-Lay North America, in a statement.
Cheetos Popcorn is available in two flavors, cheddar and flamin’ hot.