作者: 沪江英语 | 2019年09月30日 18:00 | 0 人觉得有用
McDonald's currently has more than 1,470 restaurants scattered throughout Germany, but for 10 days in June, customers at its location inside the Mall of Berlin had a completely different experience when they ordered a Hamburger Royal Käse or a Schokolinsen-Saurer Apfel McFlurry.
目前麦当劳在德国各地有1470多家餐厅，但6月的10天中，麦当劳柏林购物中心店里的顾客在点皇家奶酪汉堡（Hamburger Royal Käse）或苹果冰旋风（Schokolinsen-Saurer Apfel McFlurry）的时候尝试了完全不同的体验。
For starters, all of the restaurant's burgers were served in packaging made from grass and they could've eaten that McFlurry with a small wooden spoon.
From June 17 through June 26, the restaurant temporarily reinvented itself as the Better McDonald's Store — and, from a sustainability perspective, that wasn't just a clever name.
The Better McDonald's Store was completely plastic-free, which allowed the company to test out some alternatives to single-use plastics and to receive customer feedback on each of those items.
In addition to paper straws, wooden cutlery, and grass-paper burger cartons, condiments and dipping sauces were served in edible waffle cups, and Chicken McNuggets were handed out in paper bags instead of cardboard cartons.
"Normally, McDonald's goes out with perfect solutions. This time we said, 'We don't have perfect solutions yet… please help us!'" Diana Wicht, the Sustainability Department Head for McDonald's Germany, said in a statement.
It's probably not a bad idea for the company to scroll through everyone's opinions before it changes things up on a permanent basis.
Earlier this year, McDonald's replaced the plastic straws in its U.K. locations with paper straws, and they weren't exactly well-received: more than 53,000 people have signed a petition asking McDonald's to bring back the plastic. (The campaign creator's reason for his big ask? "So I can drink my milkshake proper.")
It’s not fair to my marriage, my ongoing success, and the sustainability of how I live.
Does the company have a sustainable competitive advantage?